THE STORY OF THE BRAND
WALDO WATCHES STORY
Prior to establishing the brand, the Founder of Waldo Watches has long held a deep fascination with timepieces. As an engineering graduate, he was particularly intrigued by the technical precision and craftsmanship involved in creating such highly sought-after instruments. Prior to establishing the company, he frequently marked special occasions by gifting watches to friends and family, celebrating meaningful milestones with timeless symbols of appreciation.
During one such occasion, he intended to purchase a premium watch from a high-quality Irish brand. However, after conducting extensive research, he discovered a significant gap in the market, Ireland lacked a homegrown luxury watch brand, with most well-established names originating overseas. This realization inspired him to launch Waldo Watches, aiming to pioneer a new era of premium watchmaking.
While all design and creative development take place in Ireland, the watchmaking process, including development, prototyping, assembly, servicing, and testing is carried out in Switzerland, ensuring the highest standards of quality and precision throughout every stage of production.
THE MISSION OF THE BRAND
CRAFTED FOR THE MOMENT
Our mission is to establish Ireland on the global watchmaking map , crafting timepieces that embody the spirit of Irish creativity and the precision of Swiss engineering. We strive to create watches that mark life’s most meaningful moments, resonating with our motto: crafted for the moment. Each Waldo timepiece stands as an enduring symbol of craftsmanship, quality, elegance, and authenticity, transcending trends and celebrating the timeless art of watchmaking.
THE CORE VALUES OF THE BRAND
WALDO WATCHES
Accountability - We take ownership of every decision, every product, and every customer experience. Accountability means standing behind our promises, learning from our mistakes, and holding ourselves to the highest standards, so our customers always know they can trust us.
Authenticity - We stay true to who we are, creating products and experiences that reflect genuine purpose and honest craftsmanship. Authenticity means being transparent, consistent, and real, ensuring our brand is built on trust, integrity, and meaningful connection.
Quality - We are committed to excellence in everything we create. From materials to craftsmanship, every detail is carefully considered to ensure our products not only meet expectations but exceed them. Quality isn’t just what we deliver, it’s how we operate.
Transparency - We believe in open, honest communication at every stage, from how our products are made to how we operate as a company. Transparency means sharing information clearly, owning our decisions, and building trust through integrity and clarity.
Innovation - We constantly seek new ideas, better solutions, and smarter ways to serve our customers. Innovation drives us to challenge convention, embrace creativity, and evolve our products and processes, ensuring we always move forward with purpose and vision.
Diversity - We value and celebrate different perspectives, backgrounds, and experiences. Diversity strengthens our creativity, enriches our culture, and helps us serve a broader community. By embracing individuality, we build a brand that is inclusive, open-minded, and reflective of the world around us.
Morality - We choose to do what is right, even when it’s not the easiest path. Guided by strong ethical principles, we act with integrity, fairness, and respect in every decision. Morality shapes how we treat our customers, our partners, and our planet, ensuring our impact is responsible and honourable.
Join us in elevating Ireland’s presence on the global stage of premium watchmaking.
